Brands. Boosted.
Words make the world go 'round—or turn upside down, depending on how you use them. Ellie Laffner, Freelance Senior Copywriter, takes this responsibility very seriously. Start-ups, legacy brands, agencies looking for a personality hire, Ellie’s got you covered.
The work
Need brand support? Copy that.
As a Senior Copywriter and Strategist, Ellie has seen it all; big businesses bracing for rebrands, start-ups shooting to stardom, and side hustles turning into front runners.
It all starts with one non-negotiable: words, used well.
Whether you like them big, small, sexy, sleek, or simple—they all have a place. Working with some of Australia’s most well-known brands in the beauty and lifestyle space, Ellie helps you find their destination.
Services
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If writing’s not your thing, why suffer? Let Ellie do your dirty work.
Website copy
Blog writing
eDM copy
Copyediting
Ad hoc copy
Birthday card writing (tear-jerker approved)
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How your brand communicates can mean the difference between an eye roll and a double take. Ellie makes the latter your norm.
Brand personality
Brand archetype
Key messaging
Tagline
Tonal scale
Grammar and punctuation rules
Voice tips and tricks
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What’s in a name? Turns out, everything. Let Ellie find the right one for your brand.
Brand naming
Range naming
Product naming
Loyalty program naming
Service naming
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No brand existentialism here. Ellie gets under the boot of your brand, defining who you are, where you're going, and why—so you can move forward with confidence.
Competitor analysis
Market observations and opportunities
Audience groups and needs
Brand values
Brand purpose
Brand proposition
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Ah, socials. The wild, wild west. No need to navigate it alone. Ellie creates custom strategies that get your content liked, shared, saved—and sent into the group chat.
Content pillars
Social media captions
Paid social copy
Bio copy
Social series ideation
Hashtag recommendations
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Whoever said "it’s what’s on the inside that counts" clearly never nailed an unboxing. Let Ellie create an experience from the moment it hits your customer’s hands.
Product descriptions
Instructional copy
Feature highlights
Unboxing experience
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Got something big brewing? Ellie’s your go-to for making sure every word counts—from concept to launch.
Concept development
Scriptwriting
OOH copy
Campaign taglines
Multi-channel messaging
Social caption support
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Project coming up? Need a copywriter’s eye? Want some iconic company? Book Ellie for the day, ongoing, or as needed.
Office zingers included*.