When it comes to branding, Ellie’s seen every side of the coin.

She’s worked with agencies across B2B, B2C, and every acronym in between, transforming businesses in digital and retail spaces alike. She’s helped startups find their voice and legacy brands redefine theirs.

But that’s just one side of the coin. Ellie was also a wellness influencer (40k followers to prove it), sharing insights on health, hospitality, and the art of self-love.

And here’s the other. She’s a consumer—an avid one—of beauty, lifestyle, and products that make a difference. If a trend has shifted, she probably called it. If a lip gloss told her it loved her, she’s already applying it.

Now, as a Freelance Senior Copywriter and Strategist, Ellie spends her days tip-tap-typing for some of Australia’s biggest brands, crafting words that make her smirk—and speak to every kind of consumer.