Doughheads
The doughnut brand with a cult following, injecting joy (and jam) into NSW.
Pleasures. They’re not guilty—they’re damn delicious. That’s the insight behind DoughHeads' rebrand. With a playful tone of voice, a dash of indulgence, and a mission to delight sweet tooths everywhere, the new brand platform was solidified: Big Dough Energy.
SCOPE
Brand Strategy / Brand Voice / Tagline / Packaging Copy / Social Content Strategy
“What stood out was Ellie’s ability to not just strategise but to collaboratively bring fresh, creative ideas to life—ideas that were perfectly aligned with our business needs. If you get the chance to work with Ellie, seize it! You’ll be in incredibly capable hands.”
— Anna Farthing, Founder, Doughheads