The mattress brand is on a mission: To bring quality sleep to the world, while bettering it too.

What we know: the best sleep brings out the best in you. What we said: exactly that. Repositioning Ecosa from a mattress-in-a-box brand to an eco-friendly, holistic sleep experience took insight, strategy, and a few naps (for research purposes, of course).

The result? A dreamy tone of voice, a refreshed visual identity (courtesy of Willow & Blake), and a new mission: “to bring quality sleep to the world, while bettering it too.”