July
The brand designed for the modern explorer, flying high in Australia, the US, and Europe.
Durable and enviably stylish, July has made its mark worldwide—from outfitting the Australian Olympic Team in 2024 to leading in luxury travel. Ellie partners with July to bring campaigns to life, spotlight must-have products, and make the customer journey oh-so-smooth.
SCOPE
Campaign Copy / Product Descriptions / Website Copy / Social Captions
July x Oroton Collaboration
Two iconic Australian brands. One sellout collaboration. Inspired by European summer, this campaign is an ode to sun-drenched days, cobblestone strolls, and dinners that start after 10PM.
Juliette Drop 02 Collection
Everyone’s favourite timeless tote is back: three new designs to take you from work to wander, two fresh colours to match any mood, and one beloved collection always by your side. This drop is one to write—and remember.
Blush Pink Collection
Ascend in pink, arrive in style. July’s first-ever fully colour-matched campaign hit the ground running—because when it comes to travel, there’s no such thing as too much pink.
“Ellie is an intensely creative and inventive copywriter, crafting unique and on-brand copy for every client she meets. A true joy to work with.”
— Jennifer Scalzo, Head of Creative, July