Sheila
The swimwear collection made for land, sea and life.
A name, a movement, and a way: Sheila is for every woman who longs to live life to the fullest, who catches waves and calls BS, who knows her story and her worth, her way. Hint: that’s you.
This Aussie swimwear brand is leading a revolution from the bottom up, with messaging that empowers, designs that are good for the planet, and pieces made to move with you—never riding up, nips never slipping out. Now that’s swimming in style.
SCOPE
Website Copy / Social Strategy / Blog Writing
Swim Shorts Are Cool. No, Really.
You're at the beach. The sun is shining. You’re squinting. Sunnies on. It’s official: you’re ready to make a splash. What’s the one common denominator? You’re wearing swim shorts, and you’re never going back.
What to Wear to the Beach If You're Self-Conscious
Let’s make one thing absolutely clear: you look beautiful in anything you wear—curves, stretch marks, scars, and all. Now, let’s get real: decades of pervasive messaging won’t be undone in a single blog post. But you have to start somewhere, right?
“From naming our new products to dreaming up fresh colourway names, Ellie’s got that rare ability to blend strategy with creativity, and it’s reflected in everything she touches.”
— Clare Barrins, Founder, Sheila