The LA-based wig brand helping women find their crown and confidence.

Let individuality reign. That was the goal for this wig and hair care brand. Revamping their strategy, brand voice, website, and products to resonate with an already-cult following, Ellie untangled their message and landed on a tagline fit for a queen: Your crown, your rules.

The rest was history: a new, powerful website and product line, with customers no longer needing to hide behind their wig—but embrace it in all its glory.